The Yesup SEO Advantage features eight (8) distinct phases:

Phase 1 – Consultation

* Understanding how and why major search engines rank websites is essential to this process. In addition to crafting a new search engine marketing campaign, Yesup also fixes existing ones
* Yesup follows up an exploratory consulting session with an informative analysis of the company website’s construction, navigation and file structure
* A comprehensive marketing and optimization plan is tailored to suit the client’s particular needs and budget

Phase 2 – Keywords Research and Analysis

Selecting the appropriate keywords to market your site is the key to search engine optimization! Through intensive research and analysis, our experienced and technical-savvy SEO team discovers those select keywords which drive traffic to your site and maximize your investment return. Attention is also paid towards the shift of search engines from matching keywords to knowing more about the true interests of searchers (personalization).

Competitive Research is essential to keywords research and analysis; it involves studying websites that are ranking for your targeted keywords in order to improve your rankings. This research is an ongoing process; as you continue to optimize your site, competitive analysis empowers you to maintain your edge and keep on top of your competitors. Getting to the top is half the battle. Staying there is the other half. This methodology gives you the research tools to find out what your competitors are doing right, how to improve your website, and how to increase your engine rankings for the long-term.

Phase 3 – Site Optimization

Organic site optimization methods are continually employed to ensure that keywords are well positioned to achieve top search engine rankings. These methods adhere to standard engine listing rules and make the website more user-friendly, as well as more recognizable to major engines.

Accessibility: well-designed and thoughtful website layout

* Website design and layout is improved
* Cascading style sheets (CSS) for table-less design allow less code to be used, creating a higher content-to-code ratio. Search engines thus index your site faster and more accurately
* Metadata contains titles, descriptions and defined keywords (and possibly abstracts and site information). Always updated, meta tags inform both search engines and visitors about content
* Header tags (H1, H2 or H3) break up content, making pages easier to read, and inform search engines about a page’s content and structure
* Relevant but selective internal text-link structures are built and cultivated to spread the Google PageRank or link “juice” beyond the home page, to secondary pages. A keyword-rich text link navigation menu matches up with keywords in the title tags of linked pages
* Engine friendly sitemap links added to the navigation menu provide easy access to your site’s entire content; these sitemaps comply with both Google and Yahoo

* Once the site has been designed and optimized, accounts are set up in the Google Webmasters Console and the Yahoo Site Explorer; these tools tell us which internal website pages were recently indexed and which pages are now linked to external pages

Breadth of Content: making the site a destination for information

* Having a larger content base and scope of topics shows users and engines that your site has value added, because you are not only trying to sell but you are also trying to inform.  When users share your site with others, link processes are strengthened
* Dynamic Content Management Systems (CMS) are created, for easily administering content
* New, relevant and visible site content is added to HTML pages. Insightful copywriting tweaks impress search engine robots
* Linkbaiting is employed, and features creating great content to attract links for search engine rankings. Opening up a conversation online, contributing to the industry knowledge base and acting as a valuable information resource enables your site to become better known in its community and to attract attention to company concepts and ideas
* Up-to-date user blogs and forums have relevant product and industry information and are presented in search engine friendly applications
* Product and Consumer Reviews add original, valuable, and keyword-rich content
* Focus Pages (About the Company, Contact Us, FAQs) add valuable and keyword-rich content in regards to mission statement, personnel, products or brand, and services. Engines consider this information important and rank these pages highly

* Media Centres (Press Releases, Outbound Links and Whitepapers) add updated content, increase credibility with search engines, and allow the company to up sell existing customers or even respond to negative press. Rankings can also be achieved when company products or services are reviewed online

Phase 4 – Search Engine Submissions

* No-cost manual submissions and fee-based submissions are sent to the major search engines, including: Google, Yahoo, MSN, AOL, Ask Jeeves, Hotbot, Lycos, and Netscape
* No-cost submissions drive site pages to be listed within an engine’s free listings
* Manual submissions are also made to relevant secondary search engines and specialized portals. Directories and speciality databases include: Yahoo, LookSmart, DMOZ (Open Directory) and Business.com

Phase 5 – External Link Campaigns

Incoming links with relevant and respected sources enhance your website’s credibility with major search engines, and are central to your SEO campaign. Since too many outbound links can dilute the link value spread to internal pages, outbound links are limited to those which are relevant to the site.

* Quality links are cultivated from industry related directories, and link exchange campaigns ensure the website remains highly ranked in major engines and directories
* Ongoing navigation and site link adjustments maintain the potency of external link campaigns
* A greater range of website content and features such as Media Centres also help to strengthen dynamic link processes
* Active participation in social networking websites enables your company to stay abreast of the industry social scene and online social networks

Phase 6 – Maintain High Search Engine Rankings

Optimization methods which maintain high rankings must always be modified, in light of the hidden yet changing algorithms driving search engine results. Yesup ensures that your site is never out of sync with the most recent engine listing requirements and algorithms.

* Algorithms are carefully examined by our technical support team
* Detected changes are acted on right away, based on data from our numerous ranking reports

Phase 7 – Evaluate Optimization Process

Analysis and evaluation of the website optimization process enables Yesup to provide constant client feedback, monitor the campaign, re-optimize keywords and fine-tune the campaign to sync better with search engines. Current, sophisticated tools and in-depth eye-tracking research are employed to continually measure the performance of a website or online campaign.

* Monthly progress reports are provided, with easy customer access to link popularity and visibility index reports accurately gauging the likelihood of being engine-noticed
* Results and conversions are measured in a relevant manner, from log file analysis and Web analytics tools, the latter group including ClickTracks Professional statistics and Google Analytics
* Statistics translation and training services are provided to clients
* Value-added initiatives are considered, such as niche keyword research/analysis, competitive intelligence and multivariate testing
* Website updates are suggested outside the scope of SEO

Phase 8 – Repeat Steps & Improve Process

To ensure maximum site optimization, Yesup is committed to repeating any of the above steps if necessary, and fine-tuning the process. Keywords Research and Analysis is ongoing effort, designed to discover those user-friendly words and/or phrases which are most recognizable to search engines and drive qualified traffic to your site. Site optimization features are always worked on, including site design and layout as well as site content. Other areas of concentration are engine submissions, external link building, and engine rankings maintenance.