The Search Engine Strategies 2007 Conference & Expo was held June 12th and 13th at the Metro Toronto Convention Centre. Hosted by SearchEngineWatch.com, The ClickZ Network and SEMList.com, the happening was part of a world tour of the premier event for Search Engine Marketing & Optimization. Yesup and Clicksor.com participated in the show as official exhibitors, and several company representatives attended various information sessions and training classes.

The Search Engine Strategies 2007 Conference & Expo was held June 12th and 13th at the Metro Toronto Convention Centre. Hosted by SearchEngineWatch.com, The ClickZ Network and SEMList.com, the happening was part of a world tour of the premier event for Search Engine Marketing & Optimization.

The SES Conference featured exhibitors, sponsors, guest speakers, SEO training classes, and information sessions on various issues related to Search Engine Optimization and Search Engine Marketing. Clicksor.com was there as an official exhibitor, along Yesup Ecommerce Solutions, and representatives from both companies had the opportunity to interact with the guest speakers, visitors, sponsors and other exhibitors.

Both the Clicksor.com and the Yesup people had a great time at the Conference, and picked up lots of valuable information about both SEO and SEM. Detailed agendas mapped out the various training classes and information sessions available both conference days, and Jack Cheung and Jamal Abdullahi both attended various forums.

Among the guest speakers at the conference was entrepreneur and bestselling author Seth Godin, who delivered the Keynote Presentation on the first day and offered an informative and revealing overview of the ever-changing SEO world and the various creative ways in which the industry is re-inventing itself. Godin is author of The Dip, which offers insights into how companies can overcome various obstacles to realize continued website business success.

Premier Plus Sponsors – Yellow Pages Group, Microsoft adCenter
Premier Business Sponsor – Yahoo! Canada Co.
Premier Sponsor – Google, Search Engine People
Media Sponsors – Backbone, MarketingFind.com, Revenue Magazine, Strategy
Exhibitors – 27/7 Real Media, Acquisio, AvalancheSearch, CanadianSponsors.com, CANOE Network, Clicksor.com Inc., GOT Corporation, Hot Banana, IndexTools, Submit Express, Web Marketing Association, Website Magazine

Information Sessions Track - Category

Are you Findable? Revelancy and the “Big Picture” - On the Cutting Edge
B2B Case Studies - Let’s Make Some Money
Big Ideas for Small Sites & Small Budgets - Let’s Make Some Money
The Canadian Search Landscape - Get Me Up to Speed
Click Fraud Briefing - On the Cutting Edge
Converting Visitors Into Buyers - Let’s Make Some Money
Get Dugg! And Other Special Media Marketing Tips - Get Me Up to Speed
I Want More! Buying Contextual Advertising - Let’s Make Some Money
Introduction to Search Marketing - Get Me Up to Speed
Is Content King? Is SEO “BS”? White Hot Hotseaat - Get Me Up to Speed
Keyword Research: Purpose, Tools, & Tactics - Get Me Up to Speed
Linkbaiting & Widgets: Viral Bag o’ Tricks - On the Cutting Edge
Linking Campaigns and Beyond: Getting Authoritative - Get Me Up to Speed
Local Search: A Growth Industry - On the Cutting Edge
Marketing to Women Online - On the Cutting Edge
Meet the Crawlers - Get Me Up to Speed
Microsoft AdCenter Solution Spotlight - On the Cutting Edge
My SEM Toolbox - Let’s Make Some Money
Perfecting Paid Listings - On the Cutting Edge
RSS, Blogs & Podcasts: Successful Syndication Tips - Let’s Make Some Money
Search Advertising Clinic - Let’s Make Some Money
Search Advertising 101 - Get Me Up to Speed
Search Engine Friendly Design - On the Cutting Edge
Search User Behaviour - On the Cutting Edge
What’s Your Purple Cow Quotient?
Differentiation & Positioning Workshop - Let’s Make Some Money
The Worst SEO Don’t, Myths and Scams - Get Me Up to Speed

Training Classes – Track 1

Search Engine Optimization Workshop
Search & Analytics Workshop: Using Analytics to Increase Search Effectiveness

Training Classes – Track 2

SEO PR 2.0: From Press Releases SEO to Blogger Relations and Beyond
Creating an Effective Social Media Strategy

Guest Speakers

Matt Bailey, President, Site Logic Marketing
Jay Berkowitz, CEO, TenGoldenRules.com
Rick Brown, President, NetTrack Marketing
Holly Buchanan, Senior Persuasion Architect, Future Now Inc.
Linda Burlison, Director of Digital Media, Henderson bas hb2
Martin Byrne, YSM Canada National Director, Yahoo!
Mel Carson, adCenter Community Manager, Europe, MSN
Christine Churchill, President, KeyRelevance
James Colborn, Product Manager, Search Strategy & adCenter Go To Market, Microsoft
Jason Daily, Search Media Strategist, MSN
Mone Elesseilyh, Director of Marketing Strategy, Page Zero Media
Rand Fishkin, CEO, SEOmoz.org
Nick Fox, Group Business Product Manager, Ads Quality, Google Inc.
Shuman Ghosemajumder, Business Product Managaer, Trust & Safety, Google Inc.
Andrew Goodman, Principal, Page Zero Media
Ken Headrick, Director of Marketing, MSN Canada
Rae Hoffman, Principal, Sugarraa Internet Consulting
Gordon Hotchkiss, President & CEO, Enquiro Search Solutions Inc.
Patricia Hursh, President, SmartSearch Marketing
Greg Jarboe, President & Co-Founder, SEO-PR
Mitch Joel, President, Twist Image
George Johnson, Co-Founder & CEO, Hyperlocal Media
Ken Jurina, President & CEO, Epiar Inc.
Alan K’necht, President, K’nechtology Inc.
Anne Kennedy, Managing Partner, Beyond Ink
Rick Klau, Vice President, FeedBurner
Cory Kleinschmidt, Director of Web Development, Page Zero Media
Anton E. Konikoff, Founder and CEO, Acronym Media
Tamera Kremer, Founder, Wildfire Strategic Marketing
Elaine Kunda, President and Chief Executive Officer, ZipLocal
Martin Laetsch, Senior Director of Search Strategy, SEMDirector
Jeff Lancaster, Director of Technology & Search Solutions, 24/7 Real Media
Adam Lasnik, Search Evangelist, Google Inc.
Tom Leung, Product Manager, Google Website Optimizer
June Li, Founder & Managing Director, ClickInsight
Rebecca Lieb, Editor-in-Chief, the ClickZ Network
Hunter Madsen, Director, Marketing, Yahoo! Canada
Ian McAnerin, CEO, McAnerin Networks Inc.
Jonathan Mendez, Founder & Chief Strategy Officer, OTTO Digital
Joseph Morin, SEO Consultant, Local.com
Eric Morris, Account Executive, Google Canada
Helen M. Overland, Senior SEM Specialist, Non-Linear Creations
Neil Patel, Co-founder, ACS
LeeAnn Prescott, Director of Research, Hitwise
Michelle Pruitt, Policy Analyst, Microsoft adCenter
Julien Raby, Director, Search Marketing, Cossette Communication Group
Chad Randall, Director of Sales, B5 Media
Andy Renieris, Head of Search, Yahoo! Canada Search
Jeffrey K. Rohrs, VP, Agency & Search Marketing, ExactTarget
Chris Sherman, Programming Director, SES Toronto
Darby Sieben, Senior Manager, Traffic and Distribution, Yellow Pages Group
Darren Snatchford, Lead Market Insight Analyst for International adCenter Markets, Microsoft
Rob Snell, Partner, Snell Brothers
Stephen Spencer, Founder and President, Netconcepts, LLC
David Szetela, Founder, ClixMarketing.com
Patrick Tapp, Director, Search Products and Canoe Klix, Canoe Inc.
Farhan Thawar, Product Manager for Live Search, Microsoft Canada
Shari Thurow, Webmaster/Marketing Director, GrantasticDesigns.com
Shane Wagg, Search Strategist, Search Engine People
Matt Van Wagner, President, Find Me Faster
Lyndsay Walker, Web Analytics Coordinator, WestJet
Eric Ward, CEO, EricWard.com
Julie Warnecke, Managing Partner, Found Search Marketing
Jill Whalen, Owner, High Rankings®
Ian White, CEO, Urban Mapping
Iain Wilson, Director of Business Development, Yahoo! Canada and Yahoo! Search Marketing
Jeremy Wright, President, b5 Media