Website blogs are user-friendly and enable you to readily post relevant, new content. Blogs can be easily indexed by search engines, and augment site relevancy by making it easier for respected and pertinent external website links to find yours.

Effective SEO strategies involve designing, writing and coding for a website to increase quality site traffic and organic search engine rankings. In other words, the design keyword-rich sites should consider features such as directories, file names, body copy, and title and meta tags. Quality incoming links should be established, and “uncrawlable” sections should include alternative text descriptions (i.e. images, flashes).

Another important SEO strategy employs blogs, namely, logs on your website for recording opinions and/or information. Blog content can encompass just about all information related to your company; it can include case studies, press releases, research findings, whitepapers, opinion pieces or industry and/or marketplace observations.

Let’s review some of the advantages site blogs can provide to your SEO plan:

* Blogs are user-friendly; they are simple to create, post, update and maintain
* They facilitate easy, fast publishing, thereby enabling you to readily post new content
* New blog information complements static content on your site not frequently updated
* Regular blog posts can be picked up by the main search engine indexes, or even by blog-specific engines like BlogPulse and Technorati
* Blogs augment site relevancy by providing opportunities for incoming links to find you. Relevancy is enhanced if these links to your site pages are from respected websites

You can employ various techniques to increase the number of relevant links to your web page(s):

* Have your blog link out to sites in your industry with reputations as sources of information or which provide valuable resources to users
* Work with other industry bloggers familiar with your products and services; link to these bloggers and leave remarks on their own posts
* Assign keywords to your posts (tagging) to extend their reach and facilitate better search indexing
* Employ a Web feed format (Really Simple Syndication, or RSS) to further extend your blog’s reach

Regular, relevant blogging and having related links to your web page will help you become more active in your industry community, so that you can not only discover more about your present and future customers but also increase your opportunities to be engine-noticed.