Many Search Engine Optimization companies practice employ SEO practices and services which are very ethical and fair, but there are also several SEO practitioners who do not employ safe-SEO techniques. These companies or individuals are more interested in employing dishonest practices designed to fool or trick the search engines, so that they can achieve high rankings in the short term. These practitioners usually are aware that that their unfair methods will ultimately be uncovered by search engines, and that this will lead to the website in question being blacklisted or red flagged. They also realize that it will be very difficult for a red-flagged website to ultimately gain legitimate standing with these engines.

Yesup is committed to employing fair and safe- SEO services which lead to company websites achieving high search engine rankings, both in the short- and long-term. In providing SEO services to various website, Yesup is committed to presenting relevant and high-quality information, in a user-friendly format for information seekers and in an honest way to achieve high search engine rankings. As such, Yesup SEO is sincerely committed to adhering to these SEO code of ethics:   

1. Yesup will never employ SEO services which deliberately misinform, harm or offend a consumer.
2. Yesup will never employ SEO services which deliberately harm the client and/or the client’s website business and services.
3. Yesup will never employ SEO services which deliberately contradict any specifically published and enforced regulations of search engines and/or directories.
4. Yesup will never employ SEO services which deliberately contradict any laws, copyrights, trademarks, or servicemarks. This includes activities related to spamming.
5. Yesup will never employ SEO services which falsely and intentionally misrepresent the content of the client site.
6. Yesup will never employ SEO services which falsely and intentionally represent the work of others companies and/or individuals as its own work.
7. Yesup will never misrepresent to others its own skills, training, education, certifications, trade group associations, performance standards, technical inventory or expertise, or experience.
8. Yesup will never engage in conflicts of interest without providing due and prior notice to all involved companies and/or individuals.
9. In offering SEO services, Yesup will do its best to never establish unrealistic expectations to its client(s).
10. Yesup will strive to provide all its SEO clients with venues for resolving both external and internal disputes.
11. Yesup is sincerely committed to protecting client confidentiality, particularly as it pertains to sensitive information and items which is supposed to be for client eyes only. Further to this point, the publishing and use of client lists, logos, press releases, testimonials and similar features will only be done with prior client approval.
12. Yesup’s employees are sincerely committed to working as well as they can to provide quality SEO services, and to increasing or retaining search engine rankings of their client sites.